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Interactive Excel dashboard for product financial performance analysis, tracking revenue, cost, profit, and KPIs with Power Pivot and data-driven insights.

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sulthana17/Product_Performance_Analysis_Using_Excel

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Product Performance Analysis using Excel

This project is a Product Performance Analysis Dashboard built in Microsoft Excel (Power Pivot). It visualizes 24 months of sales data (Jan 2023 – Dec 2024) and tracks KPIs like Revenue, Cost, Profit, and Profit % across products.

The dashboard is interactive and suitable for financial reporting, monthly product analysis, and stakeholder presentations.


Compatibility Note

This dashboard uses Power Pivot and Data Model features, which require:

  • Microsoft Excel 2013 or later
  • Desktop Excel app

Not supported in Excel Online, mobile apps, or older versions.


Project Contents

File Description
Product_Performance_Analysis.xlsx Excel dashboard with slicers, Power Pivot, and KPIs
Walkthrough Video Demo video of the dashboard
Alternate Access OneDrive link

Demo Video

Watch the video

Walkthrough video of the dashboard.


Screenshots

Raw Sales Data Pivot Table Final Dashboard
Raw Data Pivot Dashboard

Tools & Techniques Used

  • Microsoft Excel (Power Pivot, PivotTables, Slicers)
  • Power Query for data shaping and transformation
  • GETPIVOTDATA for dynamic KPI calculations
  • Conditional formatting and interactive layout

Key Metrics Tracked

  • Units Sold
  • Unit Price
  • Cost per Unit
  • Revenue
  • Total Cost
  • Profit & Profit %
  • Product-level and monthly performance analysis

Business Insights & Advantages

  • Quick Decision-Making: Managers can identify high-performing or low-performing products instantly.
  • Trend Analysis: Visualizes month-over-month revenue and profit trends to guide inventory and sales strategy.
  • Profitability Insights: Highlights products with high cost but low revenue for optimization.
  • Stakeholder Reporting: Provides ready-to-use visuals for presentations and board meetings.
  • Operational Efficiency: Reduces manual reporting and consolidates multiple KPIs into one interactive dashboard.

Skills Demonstrated

  • Financial data analysis and reporting
  • Excel Power Pivot modeling and automation
  • Dashboard storytelling for business users
  • Time-series and KPI-based product performance analysis

About Me

Rasviya Sulthana
Aspiring Business Intelligence & Analytics Professional
Skills: Excel, SQL, Power BI, SAP Cloud ERP

LinkedIn: https://www.linkedin.com/in/rasviyasulthana

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Interactive Excel dashboard for product financial performance analysis, tracking revenue, cost, profit, and KPIs with Power Pivot and data-driven insights.

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