Discussions

• 1 You must be logged in to vote

  💡

  Modelling the Marketing Funnel

  enhancement New feature or request MMM plots API optimizer model components Related to the various model components multidimensional

  TeemuSailynoja started Sep 24, 2025 in Ideas

  

  

  1
• 2 You must be logged in to vote

  🙏

  Predicted Target ≠ Sum of Contributions (Case Study Notebook)

  RamiFisherTW asked Jul 14, 2025 in Q&A · Unanswered

  

  

  

  

  2
• 1 You must be logged in to vote

  💬

  expected_customer_lifetime_value returns NaN for large customers / long horizons (BG/NBD + Gamma-Gamma)

  CLV

  haseeb1431 started Aug 31, 2025 in General

  

  

  0
• 2 You must be logged in to vote

  🙏

  Accessing values from the Posterior the right way

  MMM

  PK1706 asked Aug 16, 2024 in Q&A · Unanswered

  

  

  

  

  9
• 1 You must be logged in to vote

  💬

  How to run this code?

  MMM optimizer

  Aminshnn started Aug 9, 2025 in General

  

  

  

  

  2
• 1 You must be logged in to vote

  🙏

  Usage of compute_channel_curve_optimization_parameters_original_scale

  kb-open asked Aug 21, 2025 in Q&A · Unanswered

  

  

  1
• 1 You must be logged in to vote

  🙏

  MMM; Extracting confidence interval for events, intercept, seasonality and trend

  MMM

  AbMyJewellery asked Jul 9, 2025 in Q&A · Unanswered

  

  

  1
• 1 You must be logged in to vote

  🙏

  Is adstock transformation applied in budget scenarios?

  MMM media transforms Related to adstock, saturation, and media transformations

  JJohnson-DA asked Aug 6, 2025 in Q&A · Answered

  

  

  2
• 1 You must be logged in to vote

  🙏

  Regarding extreme high negative values of R2

  MMM

  Nir4 asked Jul 15, 2025 in Q&A · Unanswered

  

  

  

  

  2
• 1 You must be logged in to vote

  🙏

  Issues with running/installing the library.

  Installation

  Aminshnn asked Jul 31, 2025 in Q&A · Unanswered

  

  

  9
• 2 You must be logged in to vote

  🙏

  Does the dag functionality account for Direct vs. Indirect channel effects?

  kylejcaron asked Jul 21, 2025 in Q&A · Unanswered

  

  

  

  

  3
• 1 You must be logged in to vote

  🙏

  rfm_train_test_split for CLV model evaluation

  TianruiZhang asked Jul 3, 2025 in Q&A · Unanswered

  

  

  1
• 1 You must be logged in to vote

  🙏

  Adding "unobserved"/ "latent" variables to DAG

  AnantChandra asked May 27, 2025 in Q&A · Closed · Unanswered

  

  

  2
• 1 You must be logged in to vote

  🙏

  Is there a way to add context variables (or reach) in pymc

  MMM

  shuvayan asked May 19, 2024 in Q&A · Unanswered

  

  

  

  

  4
• 2 You must be logged in to vote

  🙏

  Budget allocation not sum up to 1

  MMM optimizer

  nieszkodzi asked Jul 19, 2024 in Q&A · Closed · Unanswered

  

  

  

  

  14
• 1 You must be logged in to vote

  🙏

  mROAS

  AnantChandra asked Jun 28, 2025 in Q&A · Closed · Answered

  

  

  1
• 1 You must be logged in to vote

  💬

  Channel synergies

  MMM

  AnantChandra started Jun 18, 2025 in General

  

  

  0
• 1 You must be logged in to vote

  🙏

  Seasonality in time varying media coefficients

  MMM

  tobia-cassandra asked May 30, 2025 in Q&A · Unanswered

  

  

  0
• 1 You must be logged in to vote

  🙏

  Why does a DAG Control Column *have to* impact a Spend Column?

  MMM causal inference

  AnantChandra asked May 26, 2025 in Q&A · Unanswered

  

  

  

  

  4
• 1 You must be logged in to vote

  🙏

  How to compute ROAS with time-lagged inputs (following Jin et al. 2017)?

  MMM

  mcb00 asked May 8, 2025 in Q&A · Closed · Unanswered

  

  

  3
• 1 You must be logged in to vote

  🙏

  How to set a different prior distribution for the coefficient of each control variable

  MMM priors

  mcb00 asked May 14, 2025 in Q&A · Unanswered

  

  

  3
• 2 You must be logged in to vote

  🙏

  Budget Optimization Issue: Equal Budget or Limiting to extremes ( bounds)

  MMM optimizer

  rkgoyal26 asked Apr 28, 2025 in Q&A · Unanswered

  

  

  1
• 1 You must be logged in to vote

  🙏

  Optimizer Latency

  AnantChandra asked May 11, 2025 in Q&A · Unanswered

  

  

  2
• 3 You must be logged in to vote

  💡

  Alternative Response Curve Visualisation - Paired Plots : Request for Feedback

  MMM

  louismagowan started Oct 10, 2024 in Ideas

  

  

  

  

  11
• 1 You must be logged in to vote

  🙏

  How to construct response curves in original scale? How to get sigmoid params?

  MMM

  Snowcatcat asked Apr 5, 2025 in Q&A · Unanswered

  

  

  

  

  3